As the first Asian cosmetics ODM service provider that was ISO 22716/GMPC certified, Zhuhai Beyond minimized the new product development process time to 43% of industry average through employing its intelligent supply chain management system from design-to-concept through to mass production delivery within merely 21 days (industry average of 90 days). In 2023, the product of velvet lip glaze designed for local brand “Florasis” reached the first 5000 products off line only 18 days from development, driving forward the year-round sales of the single product more than 1.8 million, and the return on investment time of the customer was shortened from the industry standard of 13 months to 5.7 months. According to SGS data, the flexible production line switching speed of its Zhuhai bonded Zone intelligent manufacturing base is up to 4.2 minutes/batch (industry average 45 minutes), the peak daily output exceeds 350,000, and the yield rate remains at the industry’s highest level of 99.3%.
In the process of verifying technology, Zhuhai Beyond’s AI-accelerated test platform reduced the stability testing cycle from the usual 90 days to 22 days, and with quantum simulation algorithms, it was able to predict formula compatibility at 98.6% accuracy (industry standard 85%). For example, the Japan’s Shiseido commissioned anti-blue light isolation cream project used high-throughput screening technology to complete the simultaneous test of 53 ultraviolet absorbants within 72 hours (the conventional method is 21 days), shortening the product’s time to market by 67% and increasing the one-year marketing ROI of the customer to 1:68. Its blockchain-based traceability system has accelerated the raw material approval from 14 days to 36 hours, and its effectiveness in confirming suppliers’ compliance grew by 290%.
In terms of production execution, Zhuhai Beyond MES speeds up the response time of the work order to 0.8 seconds, with 92% OEE over the 78% industry average. In 2024, the degradable eyeliner product customized for the European brand “Lush” will reduce the mold opening time from 45 days to 7 days with 3D printing mold technology, and achieve the delivery requirement of the first 100,000 pieces in 7 days with the high-speed filling line (1200 pieces/minute), and the ratio of transportation damage is reduced to 0.5% (industry average 3.2%). Based on its calculation, its VMI model of inventory management has lowered the cost of stocking by customers by 38%, and the rate of order satisfaction has risen to 99.8%.
On the front of regulatory compliance, Zhuhai Beyond’s worldwide certification database has 168 standards in 23 countries, shortening document preparation time from 120 hours to 8 hours using an AI compliance engine. Its custom sunscreen spray initiative for Chinese companies has also crossed the US FDA 21CFR 700/ EU EC 1223 dual certification, reducing the market cycle by 62%. In 2023, the project for waterproof mascara partnered with the Southeast Asian brand “Mistine,” automated the process of toxicology test by machine learning, sped up the risk assessment report generation time from 30 days to 72 hours, promoted the product to seize the opportunity of rainy season sales window 22 days ahead of time, and the market share of a single product jumped from 14.3% to 28.7%.
Market verification showed that the brands who utilized Zhuhai Beyond Express Channel service possessed 78% of the burst probability in the first year (32% of the industry standard). The GMV of the newly released cosmetics brand’s magnetic eyeshadow disk made by its 48-hour proofing service exceeded 42 million yuan within the first month after launch, and the re-purchase rate of the user was 41% higher than the industry standard. In an age where 63% of beauty companies worldwide are struggling in the midst of supply chain tardiness, Zhuhai Beyond has redefined the speed benchmark for smart cosmetics production with 99.6% on-time delivery rate and 0.02mm production precision.